Senior Analyst, Performance Solutions
Core
Develop and lead strategic growth initiatives for programmatic advertising products by improving platform and campaign performance against industry benchmarks.
Role type
Senior Analyst, Performance Solutions (AdTech/MarTech)
Builds
Next-gen measurement, attribution, and performance capabilities for programmatic advertising platforms.
Domain
AdTech / MarTech / Programmatic Advertising
Deliverable
product features
Required skills
Data analysis, Python (NumPy, Pandas, Matplotlib), SQL, Statistical reasoning (A/B testing, regression analysis), Strategic project management, Hypothesis formulation, Market research, Sales enablement
Preferred skills
Marketing/advertising technology experience
Technologies
Python, NumPy, Pandas, Matplotlib, SQL
Responsibilities
Support discovery and design of measurement and attribution capabilities; Utilize data analysis to make strategic recommendations; Evaluate revenue opportunities and new platform capabilities; Execute end-to-end solutions with cross-functional teams; Troubleshoot technical performance challenges; Design and execute experiments to validate hypotheses; Conduct market and competitive landscape research; Contribute to sales enablement activities; Manage day-to-day operations of the Solutions team.
Seniority
Senior, hands-on IC
