Analyst/Senior Analyst, Customer Marketing (Bangkok Based, Relocation provided)
Core
Data-driven analyst supporting at-scale marketing programs to improve customer lifetime value through experimentation, modeling, and insights.
Role type
Senior Customer Marketing Analyst
Builds
Measurable marketing programs across search engines and digital channels
Domain
Travel technology / Digital Marketing
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
predictive modeling, A/B testing, data analysis, SQL, Python, R, SAS, SPSS, VBA, Tableau, Power BI, campaign optimization, demand elasticity analysis, pricing optimization
Preferred skills
digital marketing, ecommerce, presentation skills, negotiation skills
Technologies
Google Ads, Bing Ads, Tripadvisor, Trivago, Tableau, Power BI, SAS, R, SPSS, Python, VBA, SQL
Responsibilities
Experiment with ads/campaign structures and bidding/pricing strategies on partners; Analyze vast amounts of data to develop predictive models; Build dashboards to track performance and derive insights
Seniority
Senior, hands-on IC