User Acquisition Manager
Core
Own end-to-end user acquisition strategy and campaign execution for a portfolio of mobile apps in the digital collectibles space.
Role type
Mobile User Acquisition Manager (Individual Contributor)
Builds
User growth and monetization for Topps Digital's suite of 8 mobile apps
Domain
Sports & Entertainment / Digital Collectibles / Mobile Apps
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Paid media management, ROI-based campaign optimization, third-party ad network management, mobile attribution analysis, creative strategy, budget allocation, cross-promotional opportunity identification
Preferred skills
Mobile gaming experience, sports/entertainment industry knowledge, collector passion
Technologies
Google Ads (UAC), Meta Ads Manager, Apple Search Ads, Singular, AppsFlyer, Kochava, Microsoft Excel
Responsibilities
Manage paid media across Google, Meta, 3rd party networks, and CTV; onboard and integrate new ad partners; create and optimize in-house marketing campaigns; storyboard and project manage video ad creation; generate campaign performance reports for stakeholders; support experiential marketing events
Seniority
Mid-Senior, hands-on IC
