Crm Loyalty Marketing Sr Executive Asst Manager
Core
Plan and execute CRM campaigns via SMS, WhatsApp, and RCS; manage loyalty program operations and track KPIs.
Role type
Sr. Executive / Asst. Manager, CRM & Loyalty Marketing
Builds
Loyalty programs and CRM campaigns for retail/FMCG customers
Domain
Retail / FMCG
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
CRM & loyalty program management, SMS/WhatsApp/RCS campaign execution, KPI tracking (active users, redemption %, repeat rate), ROI analysis, customer churn and retention analysis, customer query resolution, Excel/Google Sheets proficiency
Preferred skills
Retail/FMCG experience
Rewrite
## About the role
Job Title: CRM & Loyalty Marketing – Sr. Executive / Asst. Manager
Location: Gurugram
Department: Marketing / CRM
## Key Responsibilities
- Plan & execute CRM campaigns via SMS, WhatsApp, and RCS.
- Manage loyalty program operations on Eazyreward.
- Track daily/weekly/monthly loyalty KPIs (active users, redemption %, repeat rate).
- Analyze campaign ROI, customer churn, retention, and behavior.
- Resolve customer queries on points, coupons, and rewards.
- Recommend improvements to enhance customer experience.
## Skills Required
- Strong understanding of CRM & loyalty programs.
- Proficient in Excel / Google Sheets for reporting.
- Good communication & coordination skills.
- Retail/FMCG experience preferred.
## How to Apply
Apply at: [email protected]
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