Senior Shopper Marketing Manager -FSOP
Core
Provide marketing support to bottler partners and accounts, serving as a resource to the sales team to advance activations and develop insight-driven campaigns.
Role type
Senior Shopper Marketing Manager
Builds
Tailored marketing plans, consumer promotions, and eCommerce joint business plans for bottler partners and retailers.
Domain
Beverage industry, specifically energy drinks and packaged goods.
Deliverable
Product features (marketing campaigns, promotions, POS materials)
Required skills
Field marketing, brand management, shopper insights, campaign planning, agency management, budget control, eCommerce planning
Preferred skills
MBA, experience with new product launches, sampling programs, and price promotions
Technologies
POS procurement systems, digital offer platforms, shopper media tools
Responsibilities
Own commercial and bottler communication to ensure consistency in programming across assigned accounts; Assist in developing annual business plans using category and shopper data; Ensure branding compliance at POS materials and in-store activations; Lead consumer promotions from planning to post-promotional performance reporting; Participate in shopper marketing meetings to drive behavior-based decision making; Drive eCommerce joint business planning and national programs to retailers.
Seniority
Senior, hands-on IC