Manager, Advertising Effectiveness & Insights
Core
Lead advertising effectiveness studies, campaign measurement, and audience insights to demonstrate the value of Disney's premium advertising solutions across Disney+, ESPN, and the broader portfolio.
Role type
Manager, Advertising Effectiveness & Insights
Builds
Measurement frameworks, benchmarks, proof points, and insight-led solutions for advertisers and agencies.
Domain
Media research, audience analytics, advertising effectiveness, streaming and digital media
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery
Required skills
Advertising effectiveness measurement, audience analytics, campaign measurement, brand lift studies, post-campaign analysis, vendor management, stakeholder engagement, quantitative research, project management
Preferred skills
Experience with Roy Morgan, VOZ/OzTAM, AudienceProject, GWI, Nielsen, BVOD/AVOD/SVOD environments, media agency strategy, privacy and signal loss evaluation
Responsibilities
Lead advertising effectiveness studies across Disney's portfolio; Develop audience insights and market narratives; Build measurement frameworks and benchmarks; Partner with sales and client-facing teams; Identify and manage research vendors and measurement partners; Present insights and recommendations to stakeholders; Monitor industry trends in audience measurement and advertising effectiveness
Seniority
Manager, hands-on IC with strategic influence
