Head of Lifecycle Marketing
Core
Own PandaDoc's full lifecycle campaigns function, leading a team to engage customers from prospect education through expansion across self-serve and sales-assisted motions.
Role type
Head of Lifecycle Marketing (Team Lead)
Builds
Unified customer journey programs driving MQLs, pipeline, activation, retention, and revenue
Domain
B2B SaaS / Document Automation
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B lifecycle campaign strategy, team leadership (3+ years), data-driven experimentation, AI-powered marketing workflows, marketing automation platforms, CRM tools, cross-functional partnership, dual-motion (self-serve/sales-assisted) design
Preferred skills
Enterprise account management experience, agentic campaign systems design
Technologies
Marketing automation platforms, CRM tools, AI marketing tools
Responsibilities
Define and refine end-to-end campaign strategy; lead and develop a high-performing team of Campaign Managers; oversee integrated campaign execution across the full lifecycle; use AI to scale experimentation velocity; drive strategy across email, in-app, and owned channels; partner with Growth, Product Marketing, Sales, and Customer Success; champion technical and operational needs for the team
Seniority
Senior, hands-on IC with team leadership