Customer Success / Forward Deployed Engineer - Performance Marketer

## About the Role We're hiring a Forward Deployed CSM with hands-on ABM and performance marketing chops, based in India. This is a hybrid role: half customer success, half practitioner. You'll embed with our US customers' growth teams, run real ABM programs and paid campaigns across LinkedIn, Meta, and The Trade Desk through iCustomer, and turn our platform's audience intelligence into measurable pipeline and revenue lift. You've lived the agency life pulling reports at midnight, optimizing CPAs, defending budget to clients. Now you'll do that same work, but armed with iCustomer's FIRE scoring, AUM, and Decisioning Waterfall. You'll be the proof that our product works, the voice of the customer to our PM team, and the playbook builder for every CSM who comes after you. This is a Forward Deployed Engineer-style role for marketers: ship outcomes, not tickets. ## What You'll Do ### Customer Success & Outcomes - Own a portfolio of D2C and B2B customers — onboard them, activate them, and make them successful on iCustomer. - Define success metrics with each customer (ROAS lift, CAC reduction, pipeline contribution, account engagement) and report against them weekly. - Run QBRs that show real numbers — not vanity dashboards. - Drive renewal, expansion, and reference-ability. ### Hands-On Campaign Execution — ABM + Paid Media - Design and run ABM programs end-to-end: tiered target account lists, persona mapping, multi-channel orchestration, and account-level measurement. - Build and run paid campaigns across LinkedIn Ads, Meta Ads, and The Trade Desk — audience builds, creative briefs, bid strategy, A/B tests, and optimization. - Activate iCustomer audiences (FIRE-scored, intent-enriched, waterfall-dispatched) into ad platforms and DSPs to drive measurable lift vs. customer baselines. - Build attribution and account-engagement loops back into HubSpot, Salesforce, or the customer's warehouse. ### Forward Deployed Work - Translate customer pain into product requirements — work directly with engineering and PM to ship fixes and features. - Build reusable playbooks: ABM frameworks, campaign templates, audience recipes, measurement models. Every customer engagement should make the next one faster. - Be the human-in-the-loop that turns iWorker outputs into real campaign decisions. ### Voice of the Customer - Run weekly syncs with the founder and product team on what's working, what's broken, and what's next. - Co-create case studies, webinars, and Decision Circuits content with marquee customers. ## Who You Are - 4–7 years in