Customer Success / Forward Deployed Engineer - Performance Marketer
Core
Forward Deployed Customer Success Manager embedding with US D2C and B2B growth teams to execute ABM programs and paid media campaigns, driving pipeline and revenue lift using iCustomer's audience intelligence.
Role type
Forward Deployed Customer Success Manager (Performance Marketing & ABM)
Builds
ABM programs, paid media campaigns (LinkedIn, Meta, The Trade Desk), and reusable marketing playbooks
Domain
B2B/B2C Marketing Technology, Account-Based Marketing, Performance Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
ABM program design, paid media campaign execution (LinkedIn, Meta, TTD), audience segmentation, ROI/ROAS analysis, account engagement measurement, product feedback translation, playbook creation
Preferred skills
Experience with iCustomer platform, HubSpot/Salesforce integration, creative brief development, A/B testing strategy
Technologies
iCustomer, LinkedIn Ads, Meta Ads, The Trade Desk, HubSpot, Salesforce
Responsibilities
Onboard and activate D2C/B2B customers on the iCustomer platform, design and execute end-to-end ABM programs and paid campaigns, translate customer pain points into product requirements for engineering, build reusable ABM frameworks and campaign templates, report on success metrics (ROAS, CAC, pipeline contribution) to customers and internal teams
Seniority
Mid-Senior (4-7 years experience)