Owala Sr. Digital Marketing Manager
Core
Lead the digital acquisition, retention, and website performance strategies for Owala's direct-to-consumer (DTC) business to drive measurable revenue growth.
Role type
Senior Digital Marketing Manager (DTC)
Builds
Owala DTC digital ecosystem (paid media, SEO, email/SMS, website performance)
Domain
Consumer Goods / DTC E-commerce
Deliverable
product features
Required skills
Digital marketing strategy, paid media management, SEO/GEO, conversion rate optimization (CRO), email/SMS lifecycle marketing, team leadership, budget management, analytics and reporting, performance forecasting
Preferred skills
Experience with DTC or e-commerce brands, cross-functional collaboration, strategic thinking
Technologies
Google Analytics, Meta Ads Manager, Klaviyo
Responsibilities
Own and lead the overall digital marketing strategy for Owala's DTC business; Develop and manage forecasts, digital budget allocation, and performance targets; Manage, oversee, and guide a team of 4+ digital marketing professionals; Ensure full-funnel alignment across channels to optimize acquisition efficiency and lifetime value; Lead ongoing experimentation and testing strategies to improve conversion and customer engagement; Monitor attribution models and performance dashboards to refine strategic decisions; Present performance insights, forecasts, and strategic recommendations to senior leadership
Seniority
Senior, hands-on IC with team leadership