B2c Growth And User Lifecycle

## About the role Tortoise is building India's first device leasing benefit ecosystem — helping employees save up to 40% on their next smartphone or gadget, and all of this with minimal effort from people leaders. We believe employees deserve only the best benefits : ones that are easy, rewarding, and impactful for overall satisfaction and retention. That's why leading organisations like Deloitte, Paytm, Indus Towers, and others trust us as their benefits partner. We're backed by top-tier investors including Vertex Ventures, Better Capital, Kunal Shah (CRED), Sri Harsha Majety (Swiggy), Prajit Nanu (NIUM), and several other visionary leaders. 👉 Learn more at www.tortoise.pro ## Responsibilities - Own the uptake of employee activation across clients - Build and maintain dashboards for activation and funnel metrics - Plan and execute lifecycle campaigns (email, WhatsApp, push) - Write high-conversion, employee-focused campaign copy - Design and run experiments across messaging, timing, and channels - Coordinate with HR stakeholders for campaign execution - Identify at-risk clients and proactively improve activation ## Must Haves - Ability to write SQL queries or independently pull data from BI tools - Experience with lifecycle/CRM campaigns (email, WhatsApp, push) - Strong experimentation mindset - Good short-form copywriting skills - 1–3 years in growth, lifecycle, product analytics role ## Good to Have - Experience with Metabase or similar BI tools - Background in EdTech, FinTech, D2C, or HRTech - Experience improving activation or engagement metrics ## Success Metrics (90 Days) - Activation dashboard live and reviewed weekly - 3+ experiments executed with documented learnings - Improvement in overall employee activation rates - Early identification and recovery of low-performing client cohorts