Job
Core
Drive user acquisition for mobile apps and web platforms via Google App Campaigns and Apple Search Ads, acting as an internal subject matter expert to upskill the marketing team.
Role type
Senior PPC Specialist (App Focus)
Builds
Mobile app and web user acquisition funnels
Domain
iGaming / Online Gambling
Required skills
Google App Campaigns, Apple Search Ads, Mobile Measurement Partners (AppsFlyer, Adjust, Singular), A/B testing, Budget management, Attribution tracking, Cross-channel growth strategy
Preferred skills
iGaming sector experience, Bachelor's degree in Engineering/Economics/Statistics
Technologies
Google Ads, Apple Search Ads, AppsFlyer, Adjust, Singular
Responsibilities
Plan, build, launch, and optimize high-ROI application acquisition campaigns; Manage App and Web acquisition funnels for unified tracking; Analyze campaign metrics (CPI, CPA, ROAS, LTV) and reallocate spend; Ensure ad compliance with legal and regulatory requirements across licensed markets; Run continuous A/B tests on ad copy, ASO, and bidding strategies; Partner with Design, Product, and Analytics teams to optimize landing pages and tracking.
Seniority
Mid-Senior, hands-on IC
