Director Integrated Marketing

## About the Role As Director, Integrated Marketing, you'll be the strategic architect and leader for one of Moloco's core audience segments. You'll own the integrated marketing plan: defining segment strategy, developing audience-focused campaigns, and driving alignment across Product, Marketing, Sales, and Field teams. You'll spend your time on strategy, cross-functional alignment, and optimization—not task coordination. You're a full-stack marketer: strong strategically, fluent in the business, and credible with senior stakeholders. ## The Opportunity ### Lead Audience Strategy - Own the integrated marketing plan for your segment (6–18 month horizon), aligned to clear business outcomes (pipeline, engagement, brand awareness) - Define what success looks like: business objectives, KPIs, and priorities for the period - Develop audience and account prioritization strategy with Sales; advocate for how marketing resources should be allocated - Lead the cross-functional pod (PMM, Product, Sales, Regional, Creative) to align on themes, tentpole moments, content strategy, ABM elements, and regional activation ### Drive Brand & Creative Excellence - Define the creative platform and messaging strategy for your segment, setting brand standards across all touchpoints - Own the creative brief process end-to-end; develop briefs that translate strategy into breakthrough creative work - Work closely with creative teams and agency partners to ensure applications elevate the brand and strategy ### Build Integrated Campaigns - Plan and activate sequenced, multi-channel campaigns that combine brand-building and demand generation: digital, social, email, events, content, ABM, and field activation - Translate complex technical narratives (ML, AI, performance advertising) into sharp, differentiated positioning for core audiences - Activate proprietary research and owned frameworks as full integrated campaign platforms ### Manage Cross-Functional Alignment - Build peer-level partnerships with Product leaders, Sales leadership, and Field Marketing—positioning yourself as a strategic partner - Navigate conflicting stakeholder interests: make principled trade-offs across regions, events, and campaign opportunities - Coordinate with Regional leads to ensure the global plan can be activated and localized in market ### Drive Performance & Optimization - Establish the pod operating rhythm: strategy development, plan reviews, creative checkpoints, performance reviews - Own segment budgets; make strategic allocation decisions to maximize ROI and impact - Define and track segment KPIs: balance brand metrics (awareness, SOV), engagement metrics (account activity, buying committee involvement), and demand metrics (pipeline, MQLs) - Build dashboards and reporting cadence; track performance monthly/quarterly and optimize based on learnings - Use AI tools to accelerate campaign development, test messaging, and optimize performance ## How Do I Know if the Role is Right For Me? ### Experience & Background - 8+ years B2B marketing, with at least 4 years leading integrated campaigns or audience strategy functions at a high-growth tech company (not just contributing—owning the full motion) - Built modern, aspirational brands that buyers connect with (Notion, Stripe, Figma, Canva, Intercom—not legacy enterprise) - Strong ABM and demand generation experience; familiar with tools like 6sense, HubSpot, Salesforce, Demandbase - Comfortable with strategic budget allocation decisions and ROI management - Built or formalized marketing processes and integrated campaign motions in fast-moving environments ### Mindset & Capabilities - **Strategist.** You think about narrative, audience priorities, and business impact first. You have a strong POV on what great looks like. You're comfortable pushing back with data and business logic - **Business fluent.** You understand Moloco's business, can speak credibly with Product and Sales leaders about customer problems and market dynamics, and make strategic decisions with business logic - **Full-stack marketer.** Comfortable owning brand-building, demand generation, ABM, and events simultaneously. You hold both brand and pipeline metrics - **Narrative translator.** Can take complex technical subject matter and turn it into compelling positioning for sophisticated B2B audiences - **Outcome focused.** Set clear KPIs, build measurement frameworks, obsess over performance data, and optimize based on learnings - **Bias for action.** Comfortable in ambiguity, move quickly, take ownership over outcomes. Builder mentality - **AI fluent.** Actively use AI tools to accelerate workflows, test messaging, and build campaigns faster