Director, Integrated Marketing
Core
Strategic architect and leader for a core audience segment, owning the integrated marketing plan, defining segment strategy, and driving alignment across Product, Marketing, Sales, and Field teams.
Role type
Director, Integrated Marketing (B2B)
Builds
Integrated marketing plans, audience-focused campaigns, creative platforms, and multi-channel demand generation initiatives.
Domain
B2B SaaS / Performance Advertising / AI/ML
Deliverable
product features
Required skills
B2B marketing strategy, audience segmentation, account-based marketing (ABM), demand generation, cross-functional leadership, budget allocation, KPI definition, creative brief management, stakeholder management, data-driven optimization, AI tool utilization
Preferred skills
Experience with high-growth tech brands, familiarity with marketing tech stack (6sense, HubSpot, Salesforce, Demandbase), narrative translation for technical products
Technologies
6sense, HubSpot, Salesforce, Demandbase, AI tools
Responsibilities
Define segment strategy and integrated marketing plans; lead cross-functional pods to align on themes and activation; drive brand and creative excellence; plan and activate multi-channel campaigns; manage budgets and optimize performance based on KPIs.
Seniority
Director, strategic leadership & execution