Executive Growth Marketing

## About Neverinstall Neverinstall is a cloud-native desktop virtualization platform built for the way modern enterprises work — distributed teams, unmanaged devices, and demanding security and compliance requirements. We deliver secure, high-performance virtual desktops through Fully Managed, Bring-Your-Own-Cloud (BYOC), and Air-Gapped deployment models, giving organizations genuine control over their infrastructure while delivering a great end-user experience. We have an ambitious roadmap to be the first infrastructure stack company to come out of India and are actively building more pro ## About the Role We're looking for a Growth Marketing Manager to drive pipeline generation and revenue growth at Neverinstall. This role sits at the intersection of demand generation, product marketing, and revenue operations. You'll be responsible for building and scaling repeatable acquisition engines targeting developers, startups, and businesses—turning awareness into qualified pipeline and revenue. You'll work closely with founders, product, and sales to define our go-to-market motion, optimize conversion across the funnel, and identify high-leverage growth opportunities. ## Roles and Responsibilities ### Demand Generation & Pipeline Growth - Own and drive top-of-funnel and mid-funnel pipeline generation - Build and scale multi-channel demand generation programs (paid, organic, partnerships, outbound support) - Ensure consistent flow of MQLs, SQLs, and revenue-qualified opportunities ### Full-Funnel Optimization (B2B SaaS) - Optimize the funnel across visitor → lead → MQL → SQL → customer - Improve lead quality, conversion rates, and sales velocity - Work closely with sales to refine lead scoring, qualification, and handoff ### Performance Marketing & Account-Based Growth - Run and optimize campaigns across Google, LinkedIn, and niche B2B channels - Execute account-based marketing (ABM) campaigns for high-value segments - Experiment with intent-based targeting and retargeting strategies ### Product-Led Growth (PLG) Alignment - Collaborate with product teams to improve signup → activation → adoption flows - Drive self-serve growth motions alongside sales-assisted conversions - Identify friction points in onboarding and reduce time-to-value ### Data, Attribution & Experimentation - Build and manage dashboards for pipeline metrics, CAC, LTV, and ROI - Establish clear attribution models across channels - Run structured experiments across campaigns, messaging, and funnels ### Content & Positioning Collaboration - Work with content and product marketing to develop high-intent assets (case studies, landing pages, use cases) - Align messaging with ICP pain points and buying triggers - Support campaigns targeting developers, tech teams, and decision-makers ## What You Bring - 2–5 years of experience in B2B SaaS growth marketing / demand generation - Strong understanding of B2B funnels, pipeline metrics, and revenue attribution - Hands-on experience with LinkedIn Ads, Google Ads, and B2B campaign execution - Familiarity with CRM and marketing automation tools (HubSpot, Salesforce, etc.) - Experience working closely with sales teams and GTM functions - Ability to think in terms of pipeline, not just traffic or leads - Strong analytical mindset with experience in funnel optimization and experimentation