Senior Ad Strategist
Core
Lead end-to-end paid media campaign strategy, execution, and optimization across Meta Ads and other key platforms to drive client acquisition and retention.
Role type
Senior hands-on paid media strategist
Builds
Paid media campaigns and measurement infrastructure for global startups and growth-stage brands
Domain
Performance marketing and marketing-technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media strategy, campaign execution and optimization, audience targeting, creative testing, bid management, advanced tracking setup (GTM, Meta Pixel, APIs), AI and automation tooling, team mentorship
Preferred skills
None stated
Technologies
Meta Ads, Google Tag Manager, Meta Pixel, APIs, AI tools
Responsibilities
Lead end-to-end paid media campaign strategy, execution, and optimization; Collaborate with business consultants to translate strategic goals into actionable media plans; Drive data-driven audience targeting, creative testing, and bid management; Implement and troubleshoot advanced tracking setups; Leverage AI, automation, and analytics tools to enhance efficiency; Mentor junior team members; Continuously refine campaign playbooks and frameworks
Seniority
Senior, hands-on IC