Marketing Program Manager, Japan
Core
Plans and coordinates marketing programs and campaigns to promote Agilent's life sciences solutions in Japan, driving demand generation, market share capture, and revenue growth through innovative strategies.
Role type
Marketing Program Manager
Builds
Marketing programs and campaigns for Agilent's analytical instruments and solutions
Domain
Life Sciences / Analytical Instruments
Deliverable
product features
Required skills
Marketing program and campaign design, Customer needs analysis, Strategic product messaging and positioning, Financial analysis and business case building, Data analytics for insights, ROI measurement, Competitive intelligence analysis, Sales channel collaboration, Customer relationship management
Preferred skills
Experience with chromatography, mass spectrometry, and spectroscopy, APAC marketing experience, Project management, Content presentation
Technologies
Chromatography, Mass spectrometry, Spectroscopy
Responsibilities
Plan and direct marketing initiatives to support funnel generation and sales; Create innovative strategies to capture market share; Collaborate on strategic product messaging and positioning; Determine marketing tactics mix and execute activities; Perform financial analyses and build business cases; Drive insights from data analytics for upsell/cross-sell; Measure program impacts and ROI; Analyze competitive information and customer data; Align sales and marketing functions with senior management; Generate and maintain customer relationships
Seniority
Senior, hands-on IC