TikTok Ads Expert
Core
Own TikTok performance end-to-end for ecommerce brands, driving profitable customer acquisition and revenue growth through campaign strategy, execution, and creative testing.
Role type
Senior IC TikTok Ads Expert
Builds
Scalable paid social campaigns and creative testing frameworks for ecommerce brands
Domain
Ecommerce / Paid Social Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
TikTok Ads Manager expertise, creative ecosystem knowledge (UGC, short-form video, hooks), structured experimentation design, ecommerce metrics analysis (ROAS, CPA, CAC), attribution and pixel implementation, performance risk identification, cross-functional collaboration
Preferred skills
Multi-brand scaling experience, significant budget management, TikTok Shop/social commerce, creator/influencer network management, creative playbook development, multi-channel paid media experience (Meta, Google, Pinterest), automation/AI-driven optimization
Technologies
TikTok Ads Manager, Looker Studio, UTM tracking, Pixel implementation
Responsibilities
Design and execute campaign strategies, test new hooks and creative concepts, translate performance data into actionable feedback for creative teams, audit accounts and optimize performance, proactively identify risks and opportunities, collaborate with Creative, Analytics, and Brand teams
Seniority
Senior, hands-on IC