CRM & Loyalty Marketing Specialist (National Lotteries)
Core
Own the supporter journey from acquisition to long-term retention for a national lottery and loyalty program, driving recurring revenue through CRM, lifecycle marketing, and personalized customer experiences.
Role type
Loyalty Marketing Specialist (subscription/e-commerce)
Builds
Automated customer journeys, EDM/SMS campaigns, and personalized supporter communications
Domain
Non-profit fundraising, animal welfare, subscription marketing
Required skills
loyalty marketing, lifecycle marketing, CRM marketing, customer retention, EDM copywriting, marketing automation, customer segmentation, campaign analysis, A/B testing
Preferred skills
subscription business experience, eCommerce lifecycle marketing, customer experience (CX) optimization, digital fundraising, regulated customer acquisition, marketing automation platforms (Ortto, Salesforce Marketing Cloud, Braze, Klaviyo)
Responsibilities
Develop and execute loyalty, lifecycle, and retention campaigns; Create engaging EDMs, SMS campaigns, and supporter communications; Build and optimize automated customer journeys; Analyze campaign performance and supporter behavior; Use CRM and marketing automation platforms to deliver targeted communications; Continually test and improve customer journeys through A/B testing and UX optimization
Seniority
Mid-level, hands-on IC