Senior Marketing Manager
Core
Senior B2B marketing leader driving growth for Federal Government, Defence, and National Security markets by aligning marketing strategy, ABM, and GTM plans with sales and partner ecosystems.
Role type
Senior IC B2B Marketing Manager
Builds
High-impact marketing programs, ABM strategies, joint GTM plans with partners, and sales enablement for complex technology and professional services propositions.
Domain
Technology services, Professional Services, Federal Government, Defence, National Security
Deliverable
product features
Required skills
B2B marketing strategy, Account-Based Marketing (ABM), Go-to-Market planning, Revenue Operations (RevOps), CRM and marketing automation, Partner ecosystem management, Data analytics and attribution
Preferred skills
Experience with ServiceNow, AWS, Microsoft, Microsoft Dynamics 365, HubSpot, LinkedIn Campaign Manager, GA4, Certifications in ABM/RevOps
Technologies
Microsoft Dynamics 365, HubSpot, LinkedIn Campaign Manager, Sales Navigator, GA4, CRM platforms, Marketing automation tools
Responsibilities
Develop targeted ABM programs and GTM plans for priority accounts; Translate complex technology capabilities into compelling propositions and sales enablement; Manage multi-channel marketing programs and budgets; Strengthen Marketing and Sales integration for pipeline generation; Leverage data and AI to optimize campaign performance and marketing-sourced revenue.
Seniority
Senior, hands-on IC
