Senior Manager, Marketing Operations
Core
Lead Marketing Operations at Restaurant365, running the systems, data, and processes behind the demand generation engine and owning lead flow from first touch to sales handoff.
Role type
Senior Manager, Marketing Operations
Builds
Demand generation engine, automated workflows, and AI agents for lead management and reporting
Domain
B2B SaaS (Restaurant Technology)
Deliverable
production ML models
Required skills
Marketing Operations leadership, HubSpot administration, Salesforce administration, AI agent development, LLM tools and APIs, marketing analytics, lead management, campaign attribution, data governance, vendor management
Preferred skills
Experience migrating marketing automation platforms, building AI workflows in go-to-market settings, XDR/SDR operations support
Technologies
HubSpot, Salesforce, LeanData, Allgood, ZoomInfo, 6sense, Qualified, Active.ly, Zapier, n8n, Marketo Measure
Responsibilities
Manage and develop Marketing Operations team members; optimize marketing technology stack using automation and AI; partner with leadership on consistent definitions and reporting for lead scoring and funnel efficiency; improve cross-functional processes across Marketing, Sales, and Customer Support; maintain marketing attribution and reporting frameworks; lead marketing automation platform implementations and migrations; own HubSpot and keep it in sync with Salesforce; coordinate Partner Relationship Manager implementation in Salesforce; partner with teams to improve lead management and routing; manage marketing technology vendors; partner with Revenue Operations and Finance for revenue planning; decide where AI replaces manual work and train the team; own campaign tracking including UTM standards and offline conversion events; support XDR/SDR operations; travel nationally at least 15% of the time.
Seniority
Senior, hands-on IC with people management