Senior Performance Media Specialist
Core
Senior Performance Media Specialist responsible for managing, optimizing, and scaling Facebook ad campaigns to maximize ROI and ROAS for a diverse portfolio of clients.
Role type
Senior Performance Media Specialist (Facebook Ads)
Builds
Production ad campaigns, landing pages, and conversion funnels for clients across various industries.
Domain
Digital Marketing / Performance Media Buying
Deliverable
Production ML models | product features | dashboards & analysis | client delivery
Required skills
Facebook Ads Manager expertise, campaign scaling, A/B and split-testing, conversion rate optimization, creative development, landing page management, tracking pixel installation, performance reporting, ROAS/CPL target management.
Preferred skills
Email marketing system knowledge (MailChimp), copywriting, funnel building, direct response marketing.
Technologies
Facebook Ads Manager, MailChimp, landing page builders, tracking pixels.
Responsibilities
Setup, manage, and optimize Facebook ad campaigns; scrutinize analytics to identify optimization opportunities; create high-impact ad creatives; manage landing pages and websites for conversion tracking; prepare performance analysis reports; manage ROAS and CPL targets.
Seniority
Senior, hands-on IC
