Job
Core
Lead high-budget user acquisition (UA) and retargeting strategies for a portfolio of mobile game titles, primarily on Facebook.
Role type
Senior Social User Acquisition Manager
Builds
Mobile game user acquisition campaigns and growth programs
Domain
Mobile Gaming / Performance Marketing
Required skills
Facebook advertising, high-budget campaign management, data analysis, Microsoft Excel, mobile attribution tracking, SKAdNetwork (SKAN) mechanics, stakeholder management, creative testing, performance reporting
Preferred skills
Power BI, data visualization
Technologies
Facebook, Microsoft Excel, SKAdNetwork
Responsibilities
Manage and optimize high-budget UA and retargeting campaigns on social ad networks; Build and maintain strategic relationships with acquisition partners and internal stakeholders; Research and test new technologies, ad formats, and acquisition channels; Analyze complex campaign data to identify trends and optimize strategy; Collaborate with the creative team to design and iterate ad concepts; Deliver performance reports and growth recommendations to management
Seniority
Senior, hands-on IC
