Product Marketing Lead
Core
Drive end-to-end storytelling, product launches, and go-to-market strategies for B2B fintech products to convert pipeline and grow adoption.
Role type
Senior Product Marketing Lead (Strategy & Execution)
Builds
Product narratives, positioning, cross-channel campaigns, sales enablement assets, and customer journey optimization.
Domain
B2B Fintech / SaaS
Deliverable
product features
Required skills
Product marketing strategy, go-to-market planning, customer research, sales enablement, content creation, market segmentation, customer journey mapping, data analysis, AI tool proficiency
Preferred skills
Team leadership, executive stakeholder management, creative direction
Technologies
AI tools for productivity and content creation
Responsibilities
Define narratives and positioning for product launches; conduct customer research to inform strategy; develop full-funnel marketing campaigns; create sales and marketing assets; partner with Sales Enablement on training; monitor initiative effectiveness using data.
Seniority
Senior, hands-on IC with leadership experience