Senior Product Marketing Manager
Core
Define target customers, shape messaging, and align Product, Sales, and Marketing for a FinTech platform serving SMBs and MSPs.
Role type
Senior Product Marketing Manager (B2B SaaS)
Builds
Product launches, go-to-market strategies, and market-facing narratives for accounts receivable/payable and AI analytics tools.
Domain
FinTech / SMB services / Accounts Receivable & Payable
Deliverable
product features
Required skills
B2B SaaS product marketing, go-to-market strategy, buyer research, competitive intelligence, sales enablement, cross-functional leadership, data analysis, strategic planning
Preferred skills
MSP/FinTech experience, Jobs to be Done framework, AI tool literacy
Technologies
AI tools, market research platforms
Responsibilities
Own ICPs, personas, and buyer journeys; develop positioning and messaging; lead product launch roadmaps; build competitive intelligence programs; analyze sales data and win/loss cases; create sales enablement resources; align cross-functional teams on GTM priorities.
Seniority
Senior, hands-on IC