Product Marketing Lead
Core
Drive end-to-end storytelling, product positioning, and go-to-market strategies for Brex's intelligent finance platform to accelerate customer acquisition and adoption.
Role type
Senior Product Marketing Lead (B2B SaaS/Fintech)
Builds
Product launches, cross-channel campaigns, sales enablement assets, and customer journey optimization
Domain
Fintech / B2B SaaS
Deliverable
product features
Required skills
Product marketing strategy, go-to-market planning, customer research, narrative development, sales enablement, market segmentation, persona development, customer journey mapping, creative direction, data analysis
Preferred skills
AI tool proficiency, executive stakeholder management, cross-functional leadership
Technologies
AI tools for productivity and content creation
Responsibilities
Define narratives and positioning for product launches; conduct customer research to inform strategy; create sales and marketing assets (pitch decks, web pages, videos); partner with Sales Enablement for training; collaborate with Brand and Design on content experiences; monitor campaign effectiveness using data
Seniority
Senior, hands-on IC with team leadership experience