Senior Product Marketing Manager
Core
Senior Product Marketing Manager responsible for go-to-market strategy, positioning, messaging, and full-funnel content for a portfolio of B2B SaaS products.
Role type
Senior IC Product Marketing Manager
Builds
B2B SaaS products (JXL, Comala, 7Pace, Jira Misc Workflow Extensions, BigPicture)
Domain
B2B SaaS, Developer Tools, Workflow Software
Deliverable
product features
Required skills
B2B product marketing strategy, positioning and messaging, go-to-market planning, full-funnel content creation, sales enablement, customer and competitive intelligence, product launch execution, cross-functional collaboration
Preferred skills
AI and automation for marketing, experience with multi-product portfolios
Technologies
JXL, Comala Document Management, 7Pace Time Tracker, Jira Misc Workflow Extensions, BigPicture
Responsibilities
Develop differentiated positioning and messaging frameworks; lead end-to-end go-to-market strategy for new product launches; create full-funnel demand generation content; build sales plays and partner enablement materials; conduct customer and market intelligence research; utilize AI tools to accelerate GTM execution.
Seniority
Senior, hands-on IC