Senior Product Marketing Manager
Core
Define and execute go-to-market strategy, narrative, and launches for US consumer fintech products to drive awareness, engagement, and adoption.
Role type
Senior Product Marketing Lead (US)
Builds
US product launches, GTM plans, and customer narratives
Domain
Consumer Fintech
Deliverable
product features
Required skills
Product marketing strategy, go-to-market planning, narrative development, data analysis, A/B testing, cross-functional leadership, AI tool usage
Preferred skills
Growth marketing, lifecycle management, regulated environment experience
Technologies
Self-serve analytics tools, dashboards, AI writing/research tools
Responsibilities
Own US product marketing outcomes (awareness, engagement, adoption); define positioning and segmentation; lead end-to-end product launches; design integrated GTM plans; run acquisition and retention programs; translate product story into web/landing experiences; build playbooks and executive narratives.
Seniority
Senior, hands-on IC