Senior Product Marketing Manager - New Products
Core
Lead go-to-market strategy and commercialization for new B2B fintech products from early discovery through launch and adoption.
Role type
Senior Product Marketing Manager (New Products)
Builds
New product lines for Ramp's finance infrastructure platform serving 70,000+ companies
Domain
Fintech / B2B SaaS / Financial Infrastructure
Deliverable
product features
Required skills
B2B product marketing, zero-to-one product launch, product strategy, customer discovery, technical fluency, data literacy, cross-functional leadership, AI tool fluency
Preferred skills
Fintech experience, pricing and packaging expertise, product-led and sales-led growth experience
Technologies
AI tools for research and workflow
Responsibilities
Shape product strategy using customer and market evidence; define ICP, positioning, and value proposition; design zero-to-one go-to-market plans; lead end-to-end product launches; build commercialization programs and feedback loops; create new-products playbook for scaled growth
Seniority
Senior, hands-on IC