Director, Business Development - Enrichment
Core
Drive new revenue and establish high-value strategic partnerships by acting as a trusted data strategist for senior client executives (CMOs, Heads of Data/Analytics/Privacy) to solve first-party data gaps using Nielsen Marketing Cloud Data Enrichment.
Role type
Director, Business Development - Enrichment (Strategic IC)
Builds
Strategic data partnerships, Data Clean Room integrations, and unified customer view solutions for brands navigating walled gardens.
Domain
Data & Analytics / Media Technology
Deliverable
production ML models | product features | client delivery
Required skills
Consultative selling, data strategy & gap analysis, executive technical walkthroughs, privacy & compliance communication, supply path optimization, strategic partnership development, clean room integration negotiation, C-suite pitching, cross-functional collaboration.
Preferred skills
Experience selling directly to brands, Retail Media Network (RMN) partnership experience.
Technologies
Nielsen Marketing Cloud (NMC), Data Clean Rooms, Privacy-Enhancing Technologies (PETs), Differential Privacy, Salt Hashing.
Responsibilities
Conduct consultative sales focusing on business solutions rather than individual data segments; Analyze client first-party data gaps and map NMC segments to solve specific voids; Position NMC segments as connective tissue for unified customer views; Drive engagements using empirical proof like match rates and Data Clean Room pilots; Pursue and expand Retail Media Network (RMN) partnerships; Articulate technical data flows and privacy concepts to senior leaders; Co-sell with DSP, SSP, and RMN partners.
Seniority
Director, strategic leadership & high-level client engagement
