Media Manager, Oncology
Core
Develops and executes paid media strategies, plans, and tactics for oncology brands/indications, managing agency relationships and media buying to reach target audiences.
Role type
Senior IC paid media manager (oncology)
Builds
Strategic media plans and executed campaigns for pharma brands
Domain
Healthcare + Paid Media
Deliverable
product features
Required skills
Paid media strategy, media buying, agency management, project management, competitive analysis, budget management, vendor negotiation, data analytics, cross-functional collaboration
Preferred skills
Hematology Oncology experience, Multiple Myeloma experience, familiarity with PHRMA/CFR/Sunshine Act, knowledge of third-party data sources (M3 MI, IMS, Kantar)
Technologies
Microsoft Office suite, third-party data tools (M3 MI, MRI, IMS, Simmons, AdScope, Kantar, AdViews)
Responsibilities
Develop and execute strategic media plans for assigned brands/indications; manage media agency of record and translate strategies into tactics; oversee media buying and billing processes; monitor budgets and ensure timely reporting; conduct competitive tracking and analysis; mentor agency personnel.
Seniority
Mid-Senior, hands-on IC