Associate Director, Consumer Marketing - OTC (Eye Care)
Core
Lead consumer marketing strategy and execution for Over-The-Counter (OTC) eye care products, driving brand performance across omnichannel and eCommerce platforms.
Role type
Associate Director, Consumer Marketing
Builds
OTC eye care brand campaigns and eCommerce growth initiatives
Domain
Healthcare / OTC Eye Care / Consumer Marketing
Deliverable
product features
Required skills
Brand strategy, omnichannel marketing, eCommerce strategy, agency management, performance analytics, DTC planning, competitive analysis
Preferred skills
MBA, pharma/CPG experience, financial planning, business analysis
Technologies
CRM, eCommerce platforms, digital marketing tools
Responsibilities
Lead brand strategy evolution including positioning and segmentation; Direct development and execution of creative consumer marketing tactics and omnichannel campaigns; Collaborate with external agencies and internal stakeholders for brand messaging consistency; Drive brand annual planning with DTC needs focus; Oversee measurement, analytics, and optimization of marketing performance; Support business development and provide competitive analyses; Advise senior leadership on market challenges and opportunities