Director, Business Development - Enrichment
Core
Drive new revenue and establish high-value strategic partnerships by acting as a trusted data strategist for key client stakeholders, transitioning from transactional sales to consultative engagements with senior executives.
Role type
Director, Business Development - Enrichment (Strategic Sales & Partnerships)
Builds
Strategic partnerships with Retail Media Networks (RMN) and direct brand collaborations to supply off-site audience data and improve customer insight.
Domain
Media & Advertising / Data Analytics / Privacy-Enhancing Technologies
Required skills
Consultative selling, Data strategy & gap analysis, Strategic positioning, ROI demonstration, Strategic partnership development, Executive technical walkthroughs, Privacy & compliance communication, Supply path optimization, Data Clean Room integrations, Senior executive pitching
Preferred skills
Experience selling to brands directly, Navigating multi-stakeholder deal cycles, Cultivating strategic partnerships with C-suite leadership
Technologies
Nielsen Marketing Cloud (NMC) Data Enrichment, Data Clean Rooms, Privacy-Enhancing Technologies (PETs), Differential privacy, Salt hashing
Responsibilities
Adopt a consultative approach to sell business solutions rather than individual data segments; Analyze client first-party data gaps and map NMC segments to solve specific voids; Position NMC segments as the essential "connective tissue" for unified customer views; Drive engagements using empirical proof such as proven match rates and Data Clean Room pilots; Pursue and expand Retail Media Network (RMN) partnerships; Articulate technical data flows and Privacy-Enhancing Technologies to senior leaders; Explain Supply Path Optimization advantages to client teams; Pursue clean room integrations for brands to overlap first-party data with NMC segments.
Seniority
Director, Strategic Leadership
