Program Management Specialist, Demand Generation
Core
Operationalize demand generation workflows by building and deploying outbound sequences in Sales Loft, using AI tools to stitch intent signals and account data into efficient execution engines for B2B sales teams.
Role type
Senior individual contributor program management specialist (demand generation operations)
Builds
Scalable outbound campaign sequences, task lists, and compliance reporting dashboards for Sales Loft and Salesforce
Domain
B2B Technology / SaaS Demand Generation
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
AI workflow automation, Sales Loft sequence building, Salesforce list management, campaign calendar coordination, activity reporting, data hygiene, cross-timezone program management
Preferred skills
Intent-data platforms (Intentsify), Account-Based Marketing (ABM), pod/segment-based GTM models
Technologies
Sales Loft, Salesforce, HubSpot, Intentsify
Responsibilities
Build and deploy ready-to-run Sales Loft sequences from campaign plans, use AI tools to automate workflow stitching of intent and account data, load target lists and deploy tasks for AEs/SDRs, coordinate cadence drops across pods, monitor rep compliance and surface blockers, generate activity and coverage reports, maintain process documentation for scalability
Seniority
Mid-Senior, hands-on IC
