Director of Product Marketing
Core
Lead global go-to-market strategy, positioning, and commercialization for Gracenote's data, IDs, and AI-powered content solutions.
Role type
Director of Product Marketing
Builds
Global GTM strategy, positioning frameworks, launch playbooks, and sales enablement for media and entertainment customers.
Domain
Media, entertainment, advertising, data, and AI
Deliverable
product features
Required skills
B2B product marketing strategy, team leadership and coaching, GTM planning and execution, market and competitive intelligence, stakeholder influence, strategic storytelling
Preferred skills
Data, SaaS, ad tech, media, streaming, CTV, contextual advertising
Technologies
None explicitly listed
Responsibilities
Partner with Product Management to shape roadmaps using market insight; Collaborate with Sales and Customer Success to accelerate adoption; Define and own the PMM team charter and operating model; Build core PMM foundations (personas, messaging, playbooks); Coach and upskill existing PMMs; Lead GTM planning for new products; Implement measurement for PMM effectiveness; Represent the PMM function with leadership.
Seniority
Director, strategic leadership with hands-on execution
