Product Marketing Manager II
Core
Develop and execute go-to-market strategies, positioning, and messaging for a defined product area to drive adoption and awareness of commerce partnership marketing products.
Role type
Product Marketing Manager II (B2B SaaS)
Builds
Commerce partnership marketing platform (affiliate, influencer, customer referral products)
Domain
B2B SaaS / Commerce / Influencer Marketing
Deliverable
product features
Required skills
Go-to-market strategy, product positioning and messaging, Voice of Customer research, product launch execution, competitive analysis, stakeholder influence, pricing and packaging recommendations
Preferred skills
B2B SaaS product marketing, AI-based product marketing, Claude skills and agents, analyst relations, GTM framework development
Technologies
None explicitly stated
Responsibilities
Own positioning and messaging for a defined product area; lead end-to-end product launches; design and run Voice of Customer programs; drive adoption strategy; influence the product roadmap; maintain deep competitive expertise; ensure messaging alignment; contribute to pricing and packaging recommendations; lead cross-functional projects
Seniority
Mid-level, independent ownership