Marketing Manager- Skinvive
Core
Develop and execute brand strategy and B2B2C campaign planning to drive growth in the medical aesthetics market by connecting HCP/clinic engagement with consumer conversion.
Role type
Senior Marketing Manager (Medical Aesthetics)
Builds
Integrated marketing initiatives, clinic operation toolkits, and consumer acquisition campaigns for medical aesthetics products.
Domain
Medical Aesthetics / Healthcare / Consumer Healthcare
Deliverable
product features
Required skills
Brand strategy, B2B2C conversion logic, 0-to-1 project leadership, cross-functional stakeholder management, commercial acumen, data-driven analysis, campaign planning, digital/social activation.
Preferred skills
Experience in medical aesthetics, dermatology, or premium consumer brands; experience with clinic/institution operation models.
Technologies
Performance dashboards, digital touch points, project management tools.
Responsibilities
Develop annual brand plans and portfolio positioning; lead B2B2C campaign planning and conversion design; build business conversion models across the end-to-end funnel; design clinic operation toolkits and training materials; identify market trends and convert insights into actionable campaigns; manage marketing budgets and vendor deliverables.
Seniority
Senior, hands-on IC
