Senior Specialist, Creative Strategy & Performance (Paid Marketing)
Core
Senior Specialist owning the full creative lifecycle for paid media, bridging performance data and creative output to drive acquisition of doctors and clinics across nine markets.
Role type
Senior Specialist, Creative Strategy & Performance (Paid Marketing)
Builds
Paid media campaigns across Meta, TikTok, Google, LinkedIn, and Bing for B2B doctor and clinic acquisition.
Domain
Healthcare marketplace / Digital Performance Marketing
Required skills
Performance marketing strategy, Creative testing (A/B, multivariate), Creative production management, Data analysis, Project management, Cross-functional collaboration
Preferred skills
Dynamic creative optimization (DCO), Creative intelligence tools, Healthcare industry experience
Technologies
Meta Ads, Tableau, Amplitude, HubSpot
Responsibilities
Define creative strategy and testing roadmap for paid campaigns; Translate campaign objectives into actionable briefs; Coordinate end-to-end creative production workflow; Run structured A/B and multivariate tests; Build creative performance reporting; Ensure accurate creative-level tracking and monitoring. (via careerplan.io/jobs/8ed266b2-6b6d-4db4-b8f4-5e423320551c-senior-specialist-creative-strategy-performance-paid-marketing-at-docplanner)
Seniority
Senior, hands-on IC