Senior Marketing Manager, La Mer
Core
Develop and execute global marketing strategies, product launches, and brand campaigns for La Mer skincare, driving growth through integrated media, retail partnerships, and consumer insights.
Role type
Senior Marketing Manager (Brand)
Builds
Marketing strategies, brand campaigns, product launch programs, and local market activations for La Mer skincare.
Domain
Luxury skincare / Beauty
Deliverable
product features
Required skills
Marketing strategy development, product launch management, budget management, cross-functional collaboration, team leadership, consumer insight analysis, retail partnership management, digital media strategy, pricing and forecasting.
Preferred skills
Experience in luxury beauty, data-driven marketing, innovation program management.
Technologies
CRM systems, social media platforms, digital media tools, analytics platforms.
Responsibilities
Develop and implement marketing strategies for new product launches and brand campaigns; define and execute distribution, promotional, and pricing programs; manage and mentor the marketing team; optimize global content utilization for local creative execution; manage marketing budgets and forecasting processes; collaborate with sales and commercial teams to drive retail performance.
Seniority
Senior, hands-on IC with team leadership