Marketing Manager I/II, Psychiatry - HCP
Core
Develop and execute go-to-market strategies, programs, and resources to support access pull-through and communicate differentiated coverage and patient support for Major Depressive Disorder and Bipolar I Disorder.
Role type
Marketing Manager (HCP)
Builds
Marketing programs, communications, and resources for Psychiatry franchise
Domain
Healthcare / Psychiatry
Deliverable
product features
Required skills
Strategic thinking, cross-functional collaboration, creative stewardship, operational execution, performance optimization, budget management, project management
Preferred skills
Brand marketing experience, communication skills, planning and organization
Technologies
Digital, field, and print channels
Responsibilities
Develop messaging and resources to educate HCPs and Consumers on coverage quality, local access dynamics, and affordability support; Partner with sales force to address resource needs for market access; Collaborate with brand team and external agencies on non-personal promotion programs; Manage agency partners in developing new marketing materials; Serve as point of contact for Patient Services team; Lead development of tactics as part of annual Brand Planning process; Develop campaign measurement plans and monitor performance metrics; Manage marketing budget for assigned areas.
