Sr. Brand Manager, Respiration & Immunology
Core
Manage promotion, pricing, and positioning of AstraZeneca's respiration and immunology therapeutic portfolio to optimize sales and profits.
Role type
Senior Brand Manager (Respiration & Immunology)
Builds
Brand strategy, business action plans, and promotional campaigns for AstraZeneca's therapeutic portfolio
Domain
Healthcare / Pharma
Deliverable
product features
Required skills
Strategic planning, market research, budget management, stakeholder management, sales force training, compliance with ethical standards
Preferred skills
Forecasting model contribution, agency selection and performance review, disease area vision development
Technologies
MS Office (Word, PPT, Excel)
Responsibilities
Develop and implement operational business action plans, lead regional and national sales meetings, manage promotional budget and agency costs, train sales teams on product strategy, maintain relationships with key hospital/institution customers
Seniority
Senior, hands-on IC