Manager, Demand Generation (B2B)
Core
Architect and execute high-velocity B2B enterprise demand generation and Account-Based Marketing (ABM) strategies to drive pipeline purity and closed-won revenue for Nielsen's growth intelligence portfolios.
Role type
Manager, B2B Demand Generation & ABM Strategy
Builds
Full-funnel demand generation campaigns, ABM automation engines, and multi-channel media programs for enterprise clients.
Domain
B2B SaaS / Media Intelligence / Data Analytics
Required skills
ABM strategy execution, multi-channel campaign management, lead scoring frameworks, Salesforce administration, vendor/agency management, data analytics, cross-functional leadership, AI tool proficiency
Preferred skills
Experience with Demandbase or Marketo/HubSpot, programmatic display/video delivery, executive roundtable design
Technologies
Demandbase, Salesforce, LinkedIn Campaign Manager, Google Ads, DV360, Google Workspace, AI platforms (Gemini, Claude, ChatGPT)
Responsibilities
Architect and optimize full-funnel demand generation campaigns; Lead ABM automation engine deployment and execution; Manage paid media and creative agency partners; Operationalize lead scoring and funnel analytics; Enforce SLAs with Sales/RevOps teams.
Seniority
Manager, hands-on IC with strategic ownership