Campaign Operations Project Manager - CRM
Core
Manage and execute day-to-day operations for consumer CRM projects, including email, SMS, and direct mail campaigns, to drive performance and efficiency for AbbVie's consumer commercial brands.
Role type
Mid-level project manager (CRM operations)
Builds
Consumer brand marketing initiatives and campaign roadmaps
Domain
Healthcare / Pharmaceutical / Digital Marketing
Deliverable
product features
Required skills
Project management, CRM strategy, campaign lifecycle management, stakeholder coordination, process improvement, data analysis, Salesforce Marketing Cloud, marketing automation platforms
Preferred skills
Digital marketing agency experience, therapeutic area knowledge, Microsoft Office expertise
Responsibilities
Develop project plans and status reports, manage cross-functional and agency teams, monitor campaign performance and identify optimization opportunities, document change requests and risks, prepare quarterly audits and business reviews, implement CRM best practices
Seniority
Mid-level, hands-on IC
