Manager, Paid Media
Core
Plan, execute, and optimize global paid media campaigns (search, social, display) to drive customer acquisition, pipeline growth, and ROI for a fintech platform.
Role type
Manager, Paid Media
Builds
Global demand generation engine via paid search, social, and display channels
Domain
Fintech / Global Payments
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media strategy, budget planning and forecasting, campaign management (SEM, social, programmatic), A/B testing, data analysis, marketing automation, CRM management
Preferred skills
Incrementality frameworks (MMP/MMM), creative automation tools, SQL
Technologies
Google Ads, LinkedIn Ads, Meta Ads, YouTube, Reddit, Quora, Excel/Sheets, Looker, Tableau, GA4, Marketo, HubSpot, Salesforce
Responsibilities
Develop multi-channel paid media strategies aligned with funnel goals; Own budget planning and pacing to meet CAC/ROAS targets; Build and manage campaigns end-to-end including keyword selection, ad copy, and bid strategy; Optimize performance using testing frameworks to improve CTR, CVR, and CPL; Monitor and report on campaign performance; Ensure proper tracking and attribution; Partner with Creative, Analytics, and Product Marketing to align messaging and audience strategy.
Seniority
Manager, hands-on IC