User Acquisition Specialist
Core
Own and scale user acquisition across paid channels, managing campaign strategy, creative development, and performance analysis to drive growth.
Role type
Senior growth marketing specialist (paid acquisition)
Builds
Paid user acquisition campaigns and growth initiatives
Domain
Legal technology / B2C user acquisition
Required skills
Paid media management (Google, Meta, TikTok), D2C/B2C performance marketing, A/B testing, data analysis, creative development, cross-functional collaboration
Preferred skills
None stated
Technologies
Google Ads, Meta Ads, TikTok Ads, Excel
Responsibilities
Manage large-scale paid campaigns across platforms; Conduct industry and competitive research; Develop, test, and optimize ad creatives and landing pages; Create and manage testing plans including A/B tests; Optimize campaigns to meet KPIs (CAC, ROAS, lead volume); Deliver actionable reports on campaign performance; Bridge campaign performance with business outcomes. (via careerplan.io/jobs/36-00F-5E-46E-user-acquisition-specialist-at-flare)
Seniority
Mid-level, hands-on IC
