Growth Marketing Lead
Core
Guide growth strategy and manage significant media budgets for brands through creative-led paid advertising.
Role type
Senior client-facing growth marketing lead
Builds
Scaled paid media campaigns and growth strategies for client brands (via careerplan.io/jobs/005919b8-3e4e-40a6-8564-f5396af2497a-growth-marketing-lead-at-clera)
Domain
Performance marketing technology / Digital advertising
Required skills
Paid media strategy, Meta advertising management, TikTok campaign management, Google Ads management, Budget management ($5M-$50M), Client relationship management, Data analysis, Creative performance optimization, Mobile advertising measurement (SKAN, AEM)
Preferred skills
Mobile advertising measurement knowledge (SKAN, AEM, MMPs)
Technologies
Meta, TikTok, Google Ads
Responsibilities
Oversee annual media budgets ranging from $5 million to $50 million, Lead client relationships through strategy sessions and quarterly business reviews, Develop growth strategies integrating creative performance with media planning, Translate campaign data into actionable insights for clients and teams, Improve media efficiency through funnel strategy and offer testing, Collaborate with creative partners to scale campaigns
Seniority
Senior, hands-on IC