Digital Marketing Manager
Core
Develop and execute data-driven, multi-channel campaigns to drive brand awareness, optimize the buyer's funnel, and nurture high-quality leads for a construction intelligence platform.
Role type
Digital Marketing Manager (Demand Generation)
Builds
Brand awareness, optimized buyer funnels, and sales pipeline leads
Domain
Construction technology (SaaS)
Required skills
Paid advertising management, audience segmentation, A/B testing, ROI analysis, project management, B2B SaaS growth experience (via careerplan.io/jobs/36-004-5D-27C-digital-marketing-manager-at-buildots)
Preferred skills
SEO, website optimization, AI/automation tools
Technologies
LinkedIn Ads, Google Ads, Meta, YouTube Ads, HubSpot, Salesforce, GA4, Asana, Google Sheets
Responsibilities
Plan, execute, and optimize paid campaigns; Develop audience segmentation strategies; Monitor and report on KPIs; Optimize conversion paths; Manage budgets and timelines; Collaborate with growth and design teams; Research and implement new marketing technologies
Seniority
Mid-level, hands-on IC