Media Buyer
Core
Manage paid social and digital advertising campaigns to scale user acquisition for a mobile gaming app.
Role type
D2C Media Buyer
Builds
User acquisition campaigns for mobile gaming apps
Domain
Mobile gaming / Performance marketing
Required skills
Paid media campaign management, Budget management, A/B testing, Creative testing, Data analysis, Attribution modeling
Preferred skills
Mobile app experience, Creative collaboration, Platform trend awareness
Technologies
Meta Ads Manager, TikTok Ads Manager, Google Analytics, AppsFlyer, Looker
Responsibilities
Plan, launch, and optimize paid media campaigns across Meta, TikTok, and Google; Manage budgets and pacing to maximize ROI; Develop and execute A/B tests on creative, copy, and audience segments; Analyze and report on campaign data to identify trends and optimization strategies.
Seniority
Junior to Mid-level, hands-on IC
