Media Buyer
Core
Manage paid social and digital advertising campaigns to scale user acquisition for a mobile gaming app.
Role type
D2C Media Buyer
Builds
User acquisition for mobile gaming apps
Domain
Mobile gaming / Performance marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media campaign management, Budget and pacing management, A/B testing (creative, copy, audience), ROI optimization, Unit economics analysis, Cross-functional collaboration, Data analysis, Platform trend monitoring
Preferred skills
Experience with other performance channels beyond Meta/TikTok/Google, Creative concept development, User retention and LTV metric alignment
Technologies
Meta Ads Manager, TikTok Ads Manager, Google Analytics, AppsFlyer, Looker
Responsibilities
Plan, launch, and optimize paid media campaigns across Meta, TikTok, Google, and other performance channels; Manage budgets and pacing to maximize ROI while maintaining strong unit economics; Develop and execute A/B tests on creative, copy, and audience segments to uncover scalable opportunities; Collaborate with the creative team to inform ad concepts and provide feedback on performance-driven creative; Analyze and report on campaign data to identify trends, insights, and optimization strategies; Work closely with product and growth teams to align acquisition goals with user retention and LTV metrics; Stay up to date on platform changes, industry trends, and competitor campaigns to maintain a cutting-edge approach
Seniority
Junior to Mid-level, hands-on IC