Partnerships Director

## About the role As Partnerships Director (Team Lead), you will own our global partner strategy across Platforms, Agencies, and Tech Alliances and be accountable for partner-sourced and partner-influenced revenue. Reporting to the VP, Customer Ecosystem, you will set the engagement strategy, prioritize a portfolio of strategic partners, and lead a small team (1–3 FTE/contractors) to execute. You'll partner tightly with Sales, Customer Success, Marketing, Insights, Product, and Legal to ensure partners are an active, measurable growth channel. This is a chance to take an essential part of our business and scale it 10x ## Responsibilities ### People & Program Leadership (Team Lead) - Lead, coach, and develop a small partnerships team (1–3), setting clear OKRs and operating cadence (weekly pipeline reviews, monthly QBRs, quarterly planning). - Build and maintain a partner program playbook ### Strategic Relationship Management - Own a prioritized portfolio of strategic partners (e.g., Platforms, Agencies/Holding Companies, Tech/AI alliances), fostering executive-level, multi-threaded relationships. - Help realize and enhance value from these partnerships by understanding their business priorities and identifying opportunities that align with CreativeX's objectives. - Proactively expand executive sponsorship and working groups to drive adoption and outcomes for mutual clients. ### Partnership Development - Define and execute a repeatable partnership motion that delivers value to partners, clients, prospects, and internal teams - Create a repeatable and systematised partnership model that can continue to deliver results as we scale. ### Performance & Growth - Your primary goal is to drive revenue - through lead generation, client retention & growth. Each new partnership you develop and nurture will be expected to result in business impact - Track existing partnership performance metrics & help develop their evolution to build a business case for continued investment into the partner ecosystem. - Identify and address challenges, ensuring partnership goals are met or exceeded. ### Cross-Functional Collaboration - Act as a bridge between Partner teams and internal stakeholders, advocating for Platform Partners. - Upskill our sales and post-sales teams to effectively work with Partners and drive your agenda. - Be a positive contributor to the CreativeX community and culture ### Market Insights & Innovation - Stay ahead of relevant industry trends and share insights about market opportunities, needs and partner feedback to cross-functional teams to inform collaboration opportunities, product roadmap and strategic direction. ## Who you are - An innovative collaborator, comfortable in a fast-growing start up environment. - A strategic thinker who can weigh up trade-offs and prioritise effectively to manage and grow large-scale, complex partnerships. - Strong relationship builder, who can navigate complex, cross functional enterprise environments. - Results oriented, with a customer-first mindset. - Strong understanding of digital marketing, advertising platforms, and emerging technologies. You know what value looks like for different audiences in this space. - Exceptional communication and negotiation skills, with the ability to influence and align stakeholders. Demonstrated success negotiating business terms with partners ## Qualifications / Experience - 5+ years experience working in partnerships or business development, ideally working with media platforms (Meta, Google, TikTok, Amazon etc) and ad tech. - Experience working in or with marketing, branding or advertising teams - SaaS & start-up experience ## About the company CreativeX is B2B SaaS technology platform that helps global marketing teams make smarter creative decisions and elevate creative expression through the clarity of data. Our technology powers creative decision-making at some of the biggest brands in the world, including Google, Unilever, Pepsi, Bayer, Mondelez, Heineken, and more. We use computer vision and other machine learning techniques to extract creative data from our client's digital advertising copy and transform those previously dark signals into a standardised data model at industrial scale. This creates a new, unique and powerful first party data set that represents the last and most impactful untapped reservoir of advertising performance. That's because multiple studies have shown that the "Creative" itself is responsible for half of sales lift online, higher than reach, targeting, brand, & recency combined. But creative impact has always been the least analysed and least understood component of a complex set of marketing variables. This is the problem CreativeX is focussed on solving. We're an end-to-end solution to ingest, process, and analyse content at scale. We help brands isolate creative elements so they can be analysed against downstream ad impact metrics, from clickthrough rates to brand lift. Our objective is to help marketing organisations power every creative decision with data. CreativeX Partnerships Team The CreativeX Partnerships team engages the full marketing ecosystem that supports our brand customers, Advertising Platforms, Global/Regional Agencies & Holding Companies, Tech/AI alliances, measurement/attribution providers, and solution integrators. Together with these partners we are defining the future of data-driven creative effectiveness for the world's most ambitious brands. We co-create programs that drive adoption, improve outcomes across accounts at scale, and generate measurable business impact for our mutual clients. At CreativeX we encourage applicants of all backgrounds and identities to apply for roles that align with their own interests and career trajectory. If you meet a majority of the qualifications above and see yourself in this role, we would love to see your application.