Manager, Marketing Programs
Core
Lead integrated marketing programs for Business-to-Business advisor recruiting and Business-to-Consumer investor marketing, driving outcomes through strategy, content, and execution.
Role type
Manager, Marketing Programs
Builds
Integrated marketing campaigns, content assets, and white-label marketing programs for investment services
Domain
Financial Services / Marketing
Deliverable
product features
Required skills
B2B and B2C marketing strategy, content development, campaign analytics, budget allocation, cross-functional collaboration, strategic thinking, project management
Preferred skills
Creative agency experience, sales enablement tools expertise
Technologies
Marketing Cloud, Salesforce, Seismic, Microsoft Office Suite
Responsibilities
Develop and execute integrated marketing tactics across channels; create advisor stories and leader scripts; monitor and optimize marketing performance; oversee budget allocation; support white-label marketing program fulfillment
Seniority
Manager, hands-on leadership