Associate Manager, Broker/Distributor Management (Route-To-Market)
Core
Develop and execute Route-to-Market (RTM) strategy to support sustainable business growth, strengthen market coverage, and improve distribution effectiveness for consumer goods brands.
Role type
Associate Manager, Route-to-Market Strategy
Builds
RTM plans and actions for direct servicing and distributor partnerships
Domain
Consumer Goods / FMCG / Distribution
Deliverable
product features
Required skills
GT and MT experience, distributor performance management, commercial analysis, cross-functional collaboration, field experience
Preferred skills
Nielsen system familiarity, Sales Field Automation experience
Technologies
Nielsen, Sales Field Automation
Responsibilities
Drive RTM improvements to increase coverage and service levels; Lead minimarket RTM and expand direct servicing; Monitor and improve distributor performance via KPIs and business reviews; Support distributor capability development; Provide commercial insights for business decisions
Seniority
Manager level, 7+ years experience
