Brand Manager
Core
Own end-to-end brand strategy, P&L performance, innovation pipeline, and integrated communication for the Glade portfolio in Mexico.
Role type
Senior Brand Manager (FMCG)
Builds
Glade brand portfolio in Mexico
Domain
FMCG / Home Air Care
Deliverable
product features
Required skills
Brand strategy, P&L management, New Product Development (NPD), integrated marketing communications, market share growth, consumer insights analysis, media investment management, cross-functional leadership
Preferred skills
Experience with syndicated market data (e.g., NielsenIQ), digital and retail media expertise
Technologies
NielsenIQ
Responsibilities
Own annual brand strategy and business plan; achieve market share, sales, profitability, and brand equity objectives; translate consumer insights into winning strategies; lead development and execution of integrated communication strategies across ATL, Digital, Retail Media, and E-commerce; manage media strategy and investment; partner with agencies to develop impactful campaigns; optimize communication performance and consumer engagement.
Seniority
Senior, hands-on IC